Brochures, postcards, letters and pamphlets are marketing strategies of the past. These days, connecting with potential clients is easy through social media platforms, applications and countless forms of new media. Yet, the options can become a bit overwhelming. It all comes down to the direction you want to take and what kind of video works for your business. The possibilities are endless. Online video has given businesses the opportunity to target audiences and get your message out. If you need a little help getting started, here are a few ideas to engage with your customers and start exploring the canvas of online video.
The Explainer Video
When someone browses your website, you have a minute or less to keep them interested. We all know how important it is to have interesting and creative content. Potential customers want to know who you are, what you offer and how experienced you are as quickly as possible. If they're not impressed with what they see, you will lose their attention. One way to avoid this is by creating an explainer video for your company site. An explainer video usually opens with an engaging company representative or fun animation introducing your products, services and personality. While a lot of popular explainer videos are usually fun and creative animations, you can get creative with any style of video that best fits you and your business. Customers want to be entertained, moved and inspired to get to know you better. Give them that opportunity and spread the word with an explainer video.
Product Demonstrations
Sullivan Productions has worked with clients to produce countless product demonstrations highlighting their capabilities or services. Regularly produced demo's retain client interest and open the opportunity to reach a wider online audience. If produced correctly, not only do product demo videos add some oomph and views to your website, they also offer a cost effective way to help multiple customers, on a large scale, understand your products or services and how they fit their needs. Using product demonstrations on your social media platform allows you to interact with your audience. What better way to perk interest about your products?
Written vs. Video Testimonials
Studies from Harvard Business Review show that people remember merely 20% of what they hear and only 30% of what they see, but retain an incredible 70% of what they hear and see. With this in mind, it's no wonder video is such a powerful communication tool!
When a potential client is deciding on a product or service, having video testimonials available on your website is crucial. Videos of your clients make them so very real to those watching. These are regular people offering a personal account of their experience. It gives interested clients a more intimate understanding of how your company works. With a written testimonial, it's a completely different experience. Video testimonials are a fun, personalized way to showcase your clients while also bulking up your website's fresh look and SEO. Check out our video testimonial to get an idea on how it works.
To Recap:
4 billion YouTube videos are watched per day - that translates to 46,000 videos watched every second. (Reuters)
80% of video ad viewers recall the ad message. (Online Publishers Association)
When it comes to optimizing outreach and strengthening customer relations, audience specific and trademarked video is the way to go. There are so many ways to get your voice heard and start a conversation with your clients, it all depends on how you want to immerse your company with the online community. If you'd like a few more ideas on how to start your video marketing strategy, let us know! We'll help you get there.
