Marketers have used testimonials for a long time and for good reason. Modern testimonials have even greater value. Video has a higher retention rate than text and triggers more emotion. Video results in open rates more than 19%. People trust what others say about you and your business rather than take your word. There isn't a more powerful sales tool than to have real people vouching for you and your business. Here's an example of what Sullivan Production can do for you at very little expense.