Small business marketing strategies
Two million small to medium sized businesses advertise on Facebook; it’s an inexpensive and effective way to market to virtually any audience. Facebook ads excel at advanced targeting. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors.
Ranking your Google My Business (GMB) listing is one of the most powerful things you can do for your business. In fact, if you run a local business targeting local clients, I would dare to say it is THE most powerful strategy available to you.
There are more than 40,000 search queries on Google every second. No other advertising method has the potential to get your business before that many pairs of eyes. Google Adwords is sort of the godfather of online marketing channels. It’s been around a long time. It’s competitive. It’s expensive. And if you know what you’re doing, it can work very, very well for you.
18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action.
Unlike paid advertising, content marketing focuses more on long-term results. The initial payoff tends to be low, but the long-term, sustainable growth in visitors, leads, and customers can single-handedly carry a business.
Organic Social Media
Using social media for business is really a non-negotiable.
67% of consumers use social media for customer support, and 33% prefer using social media instead of the telephone. If people can’t find your business via social media, they will look for your competitors who ARE present on preferred social channels.
The real question isn’t whether you should have active social media accounts, it’s how much time and resources you should be investing in growing your social audiences.
- Advertise on Facebook
- Rank your Google My Business listing
- Use Google Adwords
- Invest In content marketing
- Grow your organic social reach
- Run a coupon deal
- Build an email marketing funnel
- Host a webinar
- Offer a free consultation
- Incentivize employees to refer new clients
- Advertise in niche print media
- Write a column
- Join a local business group
- Partner with other businesses
- Launch a direct mail campaign
- Speak at events
