Your “Bad” Idea Could Be Your Next “Great” Idea! I don’t necessarily think that ALL good ideas start as bad ideas as Steven Spielberg has been quoted as saying about the creative process, but I do firmly believe that a “bad idea” can give birth to a GOOD idea (even a GREAT idea) through the…
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Engaging Viewers with Your Call-To-Action
Engaging Viewers with Your Call-To-Action Call now. Follow us on Twitter. Come inside to adopt this puppy. The amount of call-to-actions (CTAs) we see every day is ever-growing. I actually took note of each call-to-action I came across during a normal work day last week and noticed roughly 32 of them. That’s more than the…
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Why are Videos so Effective
Posted in Marketing, Persuasion, Video When it comes to conveying your message to your audience, video is one of the most effective mediums you can use. While the internet has always been primarily text based, with technology developing and video now accessible to everyone, that’s rapidly changing. Video is becoming one of the most important…
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Why You Should Use Video Testimonials
Why Use Testimonials Posted in Marketing, Video So lets looks at some of the reasons why you should be using testimonials on your site. Leverage social proof Testimonials are one of the most persuasive forms of social proof available. Showing testimonials from your customers that people can relate to will strengthen the belief in their…
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