If you are planning your next corporate or marketing video here are a few things you need to keep in mind. Figure out who your audience is. This is the first step in your video production. Whether it’s a marketing video, Google add, HR or others, know the people you are messaging. …
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How to Pick Music
Here's a short article about how to pick the best music for your corporate video. Video’s popularity in the digital medium has been increasing, and every type of project — from retargeting ads to a company profile — requires renewed attention to detail. Corporate video is used as an umbrella term for several types of video,…
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Color Correction or Grading
Here's is a good explanation of color correction vs color grading from Amy Horton. POST-PRODUCTION Color grading vs. color correction, explained by Amy Horton The same way that filmmakers sometimes have to take on the role of director, editor, cinematographer (and sometimes actor!), they also often have to take on the task of perfecting the…
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Ways to Use Webcast.
4 Ways Businesses Should Use Webcasting Businesses today face a growing number of challenges related to reducing costs and increasing market share while connecting a mobile and often decentralized workforce. From marketing and sales departments to human resources divisions, everyone is looking for a way to share content in a way that is cost effective…
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