Benefits and Examples of Time-Lapse in Corporate Video
Last month we talked about the benefits of branding in videos. This time we explore how time-lapse video can enhance your brand message. Time-lapse footage improves your chances of capturing the short attention span of today’s busy viewers. The comical nature of time-lapse video provides an enjoyable and therefore positive user experience.
Since we know companies need video but need to be conservative on length, time-lapse content makes for an excellent option to achieve that! It allows viewers to see a great amount of work and effort in a compressed amount of time.
Check out a time-lapse of Sullivan Productions setting up for a shoot!
See below for different examples of how time-lapse can be used to capture a variety of content:
Construction
Perhaps your company has decided it’s time to rebrand. Most likely that means some remodeling will be taking place. Capture the remodel with a time-lapse video to use as promotional content to tell your customers about your rebranding.
B-roll
B-roll video is a great accompaniment for narration or to be used for an intro or outro in corporate videos. Time-lapse is perfect to fulfill that purpose. Time-lapse video can be manipulated and edited to match the narration time, enhancing the professionalism of your message.
"Wind" Live Earth Organization (Narrated by Alec Baldwin) from Chel White on Vimeo.
Social Media
Social Media is extremely important for your brand and business. Instagram now allows uploads of up to one minute in length, more than enough time to share a #timelapse video!
Event set up
Having a large conference? Tech Expo? Public event? Make the most of it and capture the set up with a time-lapse video for use in future promotional content.
Orange Conference Timelapse from Andrew Winchell on Vimeo.
Building a product
Time-lapse is best utilized when the video captures a lot of movement. If your product has a complex assembly process time-lapse video is a great way to capture the action.
Contact Sullivan Productions to get started on your own time-lapse video today!
