Benefits of Building Your Brand With Videos
Creating a brand is great, but are you getting the most out of it? Branding is more than a design on a product, a logo, or strapline. Branding is how businesses commutate visually to their clients what kind of company they are. What better way to communicate visually than by branding with video? The average website visitor spends 48 seconds on a website. A web page with video will have users spending an average of 5 minutes and 50 seconds. Don’t let that become a missed opportunity by not utilizing your video to represent your brand!
Branding Mistakes
Having a video on your website will increase your SEO but just having a video isn’t enough. An online video represents your brand and shows you care about how your company is presented. Putting your product or service in a low production value video will only make clients think you don’t care about quality in what you have to offer.
Another common mistake, especially for small businesses, is a lack of consistency in branding. When clients decide to return to a company they want to know they’re getting the same service they got last time. See below how GAP had to change back to their original logo after spending 100 million dollars on a logo they only used for one week:
Your Brand and Product Demos
Product demos are more than just recording a video. You never know who will be watching your videos. They may end up having interests in your company other than the specific video they are watching. Invest in the quality of your brand by hiring a professional to create an animated version of your logo. Represent the actual company with snippets of video before moving on to your product. By doing this you give people the sense they’re being shown a video rather than just stumbling upon it randomly. This makes the video more personal and creates a stronger bond with clients.
There is no doubt that videos are no longer a luxury but a necessity. Regardless of what size they are, the best organizations are simply the ones that have established themselves as experts in their industry by making a solid brand. Much of our involvement with an item or service is made through the affiliations that we've made with the item through advertising, brand identity, and the environment in which the product is experienced.
Check out last month's blog on Building Relationships Through Online Video!
