Video Trends

Savvy marketers, take note. Viewership of online video — and the sheer volume of video content online — is growing exponentially, as these stats demonstrate.

• 1. 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
• 1. By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
• 1. YouTube is the second most trafficked site, after Google. (Alexa)
• 1. One minute of video is worth 1.8 million words. (Forrester Research)
• 1. Users view more than 500 million hours of video each day on YouTube. (Business Insider)
• 1. 59% of executives say they would rather watch a video than read text. (Wordstream)
• 1. 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)
• 1. In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)
• 1. 51% of all video plays are on mobile devices. (Adelie Studios)
• 1. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)

Social Video Statistics

As more networks have followed Facebook’s leadand prioritized video content, the importance of video across all social media channels has only grown.

• 1. Almost one-third of total internet users, over one billion people, are on YouTube. (YouTube)
• 1. 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot)
• 1. 100 million hours of video are watched each day on Facebook. (TechCrunch)
• 1. 500 million people watch Facebook videos every day. (Tubular Insights)
• 1. Social video generates 1200% more shares than text and image content combined. (Wordstream)
• 1. Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)
• 1. Snapchat users watch 10 billion videos each day. (AdWeek)
• 1. 82% of Twitter users watch video content on Twitter. (Twitter)
• 1. Periscope users have created more than 200 million broadcasts. (Periscope)
• 1. 60% of marketers used videos in their social media marketing in 2016. (Social Media Examiner)
• 1. In 2016, the time Instagram users spent watching videos increased by more than 40 percent. (Instagram)

Video Marketing Statistics

These amazing stats show the proven power of video marketing tactics.

• 1. Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
• 1. Including video on landing pages can increase conversion rates by 80%. (Unbounce)
• 1. Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
• 1. 4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)
• 1. Searches related to “how to” on YouTube have grown 70% year on year. (Google)
• 1. Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
• 1. 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
• 1. 80% of users can recall a video ad that they viewed in the last 30 days. (Single Grain)
• 1. 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Forbes)
• 1. Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%. (HubSpot)
• 1. 52% of marketers say video is the type of content with the best ROI. (HubSpot)
• 1. 70% of U.S. marketers plan to use social video ads in the next 12 months. (eMarketer)
• 1. Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
• 1. Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)
• 1. Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
• 1. 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google)
• 1. On average, people spend 2.6x more time on pages with video than without. (Insivia)
• 1. Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)

Video Marketing Best Practices

While video marketing is powerful, there are a few things marketers should be aware of about viewer preferences.

• 1. 15% of viewers believe a video ad should be no more than 15 seconds in length. (Marketing Land)
• 1. 85% of Facebook videos are watched without sound. (Digiday)
• 1. 82% of consumers have closed a browser or exited a webpage because of an autoplaying online video ad. (HubSpot)
• 1. 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
• 1. Nearly two-thirds of consumers prefer video under 60 seconds. (Insivia)
• 1. 56% of viewers are likely to skip online video ads. (Marketing Land)

The takeaway

Still with us? We just have two more key statistics for you:

• 78% of marketers say their most effective SEO strategy has been creating more relevant content (Marketingprofs.com)
• 43% of people want to see more video content from marketers. (HubSpot)
• 73% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. (Buffer)

As these two stats show, while there are a few caveats (keep it short, no autoplay,) most users are more than happy to be marketed to via video, but many marketers don’t feel they have the time or budget to create the content their audience craves.